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services provided = Concept + ID + MultiMedia

What’s better than one of the world’s most beloved, yet underrated, sports with a celebrity twist?

Conceived, produced and owned exclusively by KELDOF, PaddleJam®, unites high-profile talent with their favorite causes for an epic battle of table tennis — all to raise awareness for the countless ways to make a difference without necessarily reaching into one’s wallet.

For over a decade, this fan-favorite celebrity doubles tournament, has paired leading brands and cast members from Grey’s Anatomy, Seinfeld, Vampire Diaries, American Horror Story, Lost, Desperate Housewives, Lucifer, Unreal, Mindy Project, & The Big Bang Theory, as well as stars from Channing Tatum and Olivia Munn to George Lopez, with top non-profit organizations ranging in categories from education, health, and the environment to human rights, animal rights, community, poverty & the arts.

While donations to non-profits are always welcomed and crucial, PaddleJam celebrates the multitude of opportunities available to make a positive impact on the world no matter your financial situation.

Some past action items include:
  • Becoming a mentor with the Youth Mentoring Connection
  • Volunteering to build new homes with Habitat for Humanity
  • Pledging to adopt future pets through The Humane Society of the United States
  • Petitioning for a clean energy future through Oceana
  • Signing up to be an organ donor through the George Lopez Foundation

The goal is to empower audiences from around the globe with unique opportunities to make an immediate impact without donating anything more than their time.

marketing + branding + advertising + production

marketing + branding + advertising + innovation