PADDLEJAM

What's more fun than a friendly game of ping pong with a celebrity twist. Conceived and Produced by KELDOF, the 1st PaddleJam occurred in 2007 in Hollywood CA in collaboration with St. Jude Children’s Research Hospital, launching St Jude’s Young Hollywood Task Force & attended by a wide array of hollywood’s hottest rising stars.

Guests came out to play and raise funds for St. Jude while competing in an industry table tennis tournament for the chance to win the coveted Golden Paddle while enjoying food from Chipotle, Pink’s Hotdogs, and Dippin’ Dots; drinks from Patron and title partner Dos Equis; and music from The Ellen Show's DJ Jonny Abrahams. The evening featured a “celebrity exhibition tournament” – vying celebrity vs. celebrity, TV show vs. TV show, and more, in an exciting rivalry detailed here. In the end, Reality Stars ruled as The Real World's The Miz & Randy Spelling beat out cast members from Heroes, The Hills, Desperate Housewives, Fantastic Four, Seinfeld, and many more.

In 2010, Keldof resurrected the PaddleJam, uniting stars from TV, Film, Sports and Music with their favorite non-profit organizations. This time, the PaddleJam served as a ping pong celebrity doubles tournament to raise awareness for the crucial issues of multiple non-profits. Taking place at The Music Box in the heart of Hollywood, the 2010 PaddleJam was the launch of an initiative uniting stars, non-profits and cause-conscious brands to showcase the many ways to make a difference without necessarily reaching into one’s wallet.

The 2010 PaddleJam brought together celebrity participants from George Lopez and the Chart-Topping, LMFAO to stars from Big Bang Theory, Gossip Girl, Heroes, Chuck, Lost, The Event, Dexter, Desperate Housewives, The Blind Side, The PussyCat Dolls & Grey's Anatomy; while uniting them with top non-profits including Rock The Vote, Oceana, The Humane Society of the United States, Habitat for Humanity of Greater Los Angeles, Ann & George Lopez Foundation, Equality CA and Youth Mentoring Connection.

The PaddleJam website gives audiences around the globe the chance to take immediate action without spending anything more than their time. For example, through Oceana, visitors can sign a petition to demand a clean energy future; for Youth Mentoring Connection, visitors can sign up to become a youth mentor; through The Humane Society of the United States, they can pledge to adopt their next pet; and through the Ann & George Lopez Foundation, they can sign up to become an organ donor. The action items from all the 2010 participating non-profits can be found at PaddleJam.org.